Not just a marketer.
A systems architect.
I work at the intersection of marketing, technology, and operations.
Over the last 5+ years, I’ve helped businesses scale by building systems — not just campaigns.
From onboarding ERP and CRM platforms like Salesforce, to automating retention, fulfillment, and reporting workflows, my focus has always been the same:
remove chaos, reduce manual work, and let systems do the heavy lifting.
I don’t chase tools.
I design solutions.
Capabilities
Growth & Performance Marketing Systems
Building the infrastructure to track, optimize, and scale paid and organic acquisition.
CRM & ERP Onboarding
Specialized in Salesforce and custom CRM/ERP integration for multi-team efficiency.
AI-powered Internal Tools & Automation
Harnessing LLMs and automation agents to eliminate manual overhead and speed up execution.
Retention & Lifecycle Marketing
Designing automated flows across WhatsApp, Email, and SMS to drive long-term LTV.
Data & Reporting Systems
Centralizing disparate data sources into clear, actionable dashboards for leadership.
BRD & SOW Design
Transposing business requirements into technical blueprints for tech and ops teams.
AI-powered RTO Management System (VMS)
Designed a video-based RTO system using AI tools to reduce fraud and improve reconciliation accuracy.
Salesforce CRM Implementation
Led Salesforce onboarding including BRD creation, workflow design, telephony integration, and rollout.
Automation with Google Apps Script & AI
Built internal tools to automate reporting, attendance, and operational workflows.
E-commerce Growth & Retention Systems
Scaled D2C operations using Meta Ads, WhatsApp marketing, CRO, and retention automation.
Selected Work
AI-powered RTO Management System (VMS)
Designed a video-based RTO system using AI tools to reduce fraud and improve reconciliation accuracy.
Salesforce CRM Implementation
Led Salesforce onboarding including BRD creation, workflow design, telephony integration, and rollout.
Automation with Google Apps Script & AI
Built internal tools to automate reporting, attendance, and operational workflows.
E-commerce Growth & Retention Systems
Scaled D2C operations using Meta Ads, WhatsApp marketing, CRO, and retention automation.
Why I use AI
“I don’t use AI to replace thinking.
I use it to think faster.”
From ChatGPT and Perplexity for analysis, to agent-based systems — AI is part of my daily operations workflow, not a buzzword.
Every system I build starts with a clear problem definition, using AI to scale the execution.
The Growth Path
Started in marketing & sales
Understanding human behavior and market dynamics through direct engagement.
Moved into systems & automation
Realizing that scale comes from repeatable processes, not manual effort.
Led ERP & CRM onboarding
Orchestrating complex technology stacks for cross-functional teams.
Built AI-driven internal platforms
Integrating LLMs and automation agents into core business operations.
Focused on scalable, intelligent systems
Designing the next generation of operations for high-growth companies.